Guide To International Web Marketing

Last updated 18 August 2008

This International Web Marketing Guide covers the various aspects of International Business Development through good Internet Marketing practices.

Basic knowledge of website design is important for anyone interested in using international internet marketing to develop business internationally.

One of the first steps you need to take is to look at your current website. You need to evaluate whether you will use a separate international website or whether you will internationalize your current website to communicate with your foreign markets. This is not an easy decision to make. There are several factors involved.

Your international expansion will probably lead you to create separate websites for each country you market to. This is called Website Localization.

And the next step is to have one global website where all of your visitors can find a direct link to their countries website in their own language. This step is called Website Globalization.

Website Localization and Website Globalization is much easier if prepared through the initial Website Internationalization phase.

Understanding basic website design best practices helps for both your domestic marketing and your international internet marketing.

Define Your International Sales Strategy

Internet gives you a whole new set of international sales strategies. Your web marketing plan is based on your international sales strategy.

Get Your Front End Acquisition StrategyFor International Clients

Create Your International Web Marketing Plan

Is International Marketing On The Web Different?

Use Video Marketing To Get Closer To Foreign Prospects

Video Marketing combined with Cross Cultural Marketing expertise can get your more international clients faster.

Video Marketing 101

Design Your Website For Speed

This first series is on how to improve the speed for your visitors’ browsers to upload your website.

This is a critical issue for good international internet practices. There is still a large population all over the world using slower modems. And browsers on mobile phones are also using different technologies.

Speed is critical for good international business practices online.

Here is a series of articles on how you can improve speed for your website visitors:

Use The Height And Width Tags

Use A Forward Slash On Your Links

Reduce the HTTP Requests

Optimize Your Cascading Style Sheets

Design Your Website For International Clients

Here are other useful articles on website design

Design Your WebsiteFor Your Needs – Not On Cost

10 Top Traffic Generators For Your Website

How To Hire The Right Website DesignerFor Your International Audience

How To Speed Up Your WebsiteFor All Of Your Visitors

Submit Your Website To Foreign Search Engine

Read more on why you should submit your website to foreign search engines and how to go about doing it yourself.

Foreign Search Engine Submissions

Break Through Foreign Language Barriers

I have written a series of articles on my personal blog, www.cindyking.biz These articles cover the foreign language barriers you can encounter when targeting international markets online.

Topics covered include:

• Getting Your Computer and Keyboard To Work With Foreign Alphabets
• Using Online Translation Tools

You can find these articles under: Foreign Lingo

Design Your International Web Visibility

Don’t forget to review this Business Guide on how to give your website international visibility.

Guide To Design International Web Visibility • How do you know if your international clients can find you? • What do you need to do to make it easy for them to know you are there? Find out how to design your website for international visibility here.

Read The Whole Story

This is part of the Get International Clients Business Guide 4 Build Your International Marketing Strategy Be sure to check out the other useful tips to build your international marketing strategy

Remember to fit your International Web Marketing into a global International Marketing strategy. This is where many online businesses fail. International business expansion requires an international marketing strategy. You can begin your international business development through international web marketing, but you will need more than this to develop your business.

Review all of the different marketing elements of your international marketing in the Business Guide 4 - Build Your International Marketing Strategy.